Latest from Fashion Network
Fashion Network
40 minutes ago
- Lifestyle
- Fashion Network
Footwear brand Pair-ie Tales launches in India
Pair-ie Tales, a new-age women's footwear brand has entered the Indian lifestyle and fashion segment with its maiden footwear range. The brand claims that every pair is crafted using premium faux leather, breathable linings, and ethically sourced components, reinforcing its commitment to cruelty-free, sustainable fashion. Commenting on the launch, Gaurav Srivastava, founder of Pair-ie Tales in a statement said, 'We started Pair-ie Tales with a very simple but strong conviction that women should not have to choose between how they look and how they feel. Each design is rooted in the reality of women's lives- from busy commutes and long meetings to spontaneous plans and everything in between. Our shoes are meant to walk with you, not against you.' 'This isn't just about shoes- it's about how women walk through the world. Our goal is to create footwear that adapts to life, reflects personality, and never asks you to compromise,' added Gaurav. Pair-ie Tales offers an initial product range including flat sandals, slip-ons, heels, and bold statement pieces. It operates as a digital-first business via website.
Fashion Network
an hour ago
- Business
- Fashion Network
Amazon to invest $233 million in India to expand operations infrastructure, improve tech
Amazon will invest more than 20 billion rupees ($233 million) in India in 2025 to expand and update its operations infrastructure, develop new technology for its fulfilment network and improve delivery safety, it said on Thursday. The investment builds on top of Amazon's prior investments for the creation of an operations network to deliver to all serviceable pin-codes in the country, it added. In June 2023, the e-commerce major - which competes with Walmart's Flipkart and billionaire Mukesh Ambani's Reliance Retail in India - had said it will take its investments in the country to $26 billion by 2030, without providing a breakdown. The new investment will be used to launch new sites and upgrade existing facilities across its fulfilment and delivery network, improving speed and processing capacity, it said. Additionally, Amazon plans to use technology to alert delivery associates about unsafe speeds and ensure equitable distribution of delivery routes. Some of the funds will also be used to expand initiatives to improve the health and financial well-being of its employees, the company said. In March, India's information technology ministry said Amazon's cloud services provider, Amazon Web Services, will invest about $8.2 billion in the country.
Fashion Network
an hour ago
- Business
- Fashion Network
Myntra launches M-Now in Delhi-NCR, Mumbai
E-commerce platform Myntra has expanded its M-Now delivery service to Delhi-NCR and Mumbai after its successful launch in Bengaluru. With this, M-Now offers services across all three major metros backed by its growing network of over 40 dark stores. Myntra claims that in the last quarter, M-Now has grown to 2X in terms of orders per day with fashion categories growing faster. Commenting on the expansion, Sharon Pais, chief business officer at Myntra in a statement said, 'Speed is one of the core principles of the best-in-class customer experience that Myntra is renowned for. With M-Now, we're redefining what convenience means in fashion by marrying speed with the width of selection and platform experience.' 'The expansion of M-Now to Mumbai and Delhi is a natural progression of our commitment to delivering exceptional customer experiences, especially for those moments where immediacy matters most, as we continue to delight customers with unparalleled speed in e-lifestyle,' she added. Myntra claims that currently around 50 percent of its total orders are fulfilled in under 48 hours across 600 cities in India.
Fashion Network
2 hours ago
- Business
- Fashion Network
Walmart Vriddhi makes new pledge to MSMEs
Walmart's supplier development initiative, Walmart Vriddhi, has announced a new partnership with the Ideas to Impact Foundation (i2i) to support 100,000 additional micro, small and medium enterprises in India over the next three years. The expanded initiative will leverage Walmart's global supply chain experience and Flipkart's digital commerce ecosystem to help MSMEs scale their businesses nationally and internationally, the business announced in a press release. So far, Walmart Vriddhi has trained more than 70,000 MSMEs, enabling many to achieve around 55% year-on-year growth through personalised mentorship, strategic partnerships and digital tools. 'We are constantly inspired by India's vibrant innovation ecosystem and the growth potential of its MSMEs,' said Jason Fremstad, senior vice president of supplier development at Walmart in a press release. 'As we enter the next phase of Walmart Vriddhi, we're empowering MSMEs with new tools for digital growth, sustainability and export readiness.' The programme also facilitates access to the Walmart Marketplace and Flipkart Marketplace, helping small businesses participate in global and domestic e-commerce. New memorandums of understanding with state governments, including Haryana, are expected to expand outreach. Flipkart Group's Rajneesh Kumar said the partnership reflects an ongoing commitment to making digital commerce more accessible to India's small business community. The programme, launched in 2019, aims to equip entrepreneurs with critical business skills and market access through a free training model.
Fashion Network
2 hours ago
- Health
- Fashion Network
Fixderma debuts new logo to highlight acne awareness
Dermatology-led skincare brand Fixderma has unveiled a refreshed logo for June as part of its Acne Awareness Month initiative. The new design aims to reflect the company's ongoing mission to destigmatise acne and promote skin health. The visual update coincides with a broader awareness campaign centred on the emotional and physical impact of acne, the brand announced in a press release. Fixderma has partnered with skincare influencers and content creators to amplify conversations around acne causes, treatments, and recovery, encouraging consumers to seek informed solutions. At the core of the campaign is the Salyzap range, a dermatologist-formulated line developed to address acne at different stages, from prevention and active breakouts to post-acne pigmentation. Products in the range feature active ingredients such as salicylic acid and niacinamide, designed to combat excess oil, clogged pores, and inflammation while maintaining skin barrier integrity. 'Acne is not just skin-deep- it affects confidence and quality of life,' said Shaily Mehrotra, Fixderma's co-founder and CEO. 'Our logo change this June is a visual reminder of our commitment: we don't just sell skincare- #WeFixYourSkin.'
